The bill provides no definition of how much money a company has to spend, how it should spend it, or how the spending will be taxed. Article 74 is so vague that lawyers tell us it could apply to any company that uses natural resources; in other words, every limited liability company in the country.
Jakarta has a spotty record of enforcing rules on its books, so even when it becomes law, the CSR legislation may ultimately prove a dead letter, according to the article. Regardless, Article 74 sets a precedent that other countries might try to copy.
Reposted from Environmental Leader
Labels: CSR, Environmental Leader
Coca-Cola, Pepsi, Yahoo, and MSN have the highest awareness of any brands in connection with the upcoming Live Earth concerts, according to new research from Lightspeed Research and the Ethical Reputation Index. That is great for Coke and Yahoo, which beat or tied their main rivals and are not sponsors of the event. The news gets worse for Pepsi. Some 19 percent of the 500 Australians canvassed thought Coke was a sponsor - eight percentage points more than Pepsi, the Sydney Morning Herald reports. Awareness of the role played by Pepsi was higher among US and UK respondents, with the final result a tie between the two rivals at 19 percent.
The survey results point to most companies not creating pre-event buzz for their roles. Forty-nine percent of survey respondents could not point to one of the sponsors.
Other companies wrongly nominated as sponsors were Samsung (nine percent), BMW (nine percent).
MSN, which will stream the concerts at LiveEarth.MSN.com, launched a host of promotions, including earth-friendly premiums and sweepstakes, to raise awareness of its role, Promo reports.
But the timing coincides with a green marketing push by Yahoo that includes its own green site and the announcement that it would become carbon neutral by the end of 2007. It seems, at least in terms of the survey, that Yahoo’s green push has trumped that of MSN.
Coke has also been involved in a number of high profile green moves, including its $20 million freshwater conservation project, which could, in part, explain the survey results.
Here is how the other sponsors ended up:
Who do you think is sponsoring Live Earth?
49% Do not know
19% Pepsi (S)
19% Coca cola
19% Yahoo
17% MSN (S)
15% Philips (S)
12% SMART (S)
10% Stonyfield Farms (S)
9% Samsung
9% BMW
Labels: Coke, Environmental Leader, Live Earth, Yahoo
Every major label is on board in one way or another in corporate-wide greening efforts, ranging from copying on both sides of the paper to the use of energy-efficient light bulbs, according to Bill Werde, deputy editor of Billboard.
Warner Music Group and EMI are working with the Natural Resources Defense Council on a series of greening initiatives. An unnamed environmental agency is advising Sony-owned companies on environmental policies. Universal Music Group follows directives from parent company Vivendi.
One of the most significant changes the labels can have on their environmental practices would be the elimination of the jewel case. “The labels are working with key distribution partners and retailers–the Wal-Marts and Best Buys, which represent two-thirds of all record sales,” Werde says.
Labels: Environmental Leader, greening music, NRDC, record labels
The Wall Street Journal has an interesting article on big name companies, including HP, Microsoft, and Verizon, that used Second Life to take part in a virtual job fair.
It takes some getting used to at a Second Life recruiting event this spring hosted by Bain & Co., the global management consultancy, a partner’s avatar slumped over by accident and looked as if it were asleep, the Journal writes.
But the payoff can be big, according to the article. It is cheaper than holding an actual job fair, where companies have to pay travel costs for recruiters. Hewlett-Packard, for example, says the cost of participating in the job fair - which includes buying land in Second Life - was less than the price of paying a third-party recruiter to hire one experienced candidate.
It also seems that interviewing in Second Life could reduce emissions, using the same arguments video conferencing companies have started using to tout their greenness.
British Telecom claims to have reduced its carbon footprint by 97,000 tons of CO2 per year, that is 15 percent of its CO2 use, by using phone conferences and videoconferencing to cut back on staff travel for meetings.
Labels: culture, Environmental Leader, greenhouse gas emissions, Second Life
WEA, the U.S. sales and distribution company of Warner Music Group, says (via Ecorazzi) that starting at the end of March, it will use ecologically-enhanced paper packaging for its standard CD and DVD products in the U.S.
WMG has also developed a new company-wide program to reduce or offset greenhouse gas emissions associated with global climate change, beginning with a “carbon-neutral” Grammy party.
“Environmentally responsible behavior is good for corporate America: it’s smart ecology and smart economics,” said John Esposito, President and CEO of WEA. “It lowers the costs of paper procurement and ...
Article taken from Environmental Leader - http://www.environmentalleader
Labels: Environmental Leader, record labels, recycled paper, Warner music
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